As programmatic advertising and ad-tech grows, a by-product of programmatic functionality coming to market is that we now have a digital buying interface to manage what were once traditionally difficult and cost prohibitive channels (such as out of home and TV).
This presents a powerful opportunity - Integrating brand messaging not just across social and digital, but also to on demand TV and out of home, enabling you to truly own your market.
01 On Demand TV
Video on demand (VOD) has fundamentally changed the way consumers access traditional content. Whether it’s via online streaming services, or catch up platforms for traditional networks - Through the very nature of going digital, this has democratised access to historically difficult platforms for advertisers.
We continue to run integrated campaigns across streaming platforms, and through on-demand TV networks to ensure that reach and frequency on a large scale campaign is absolutely guaranteed. These campaigns become even stronger when you’ve got a very specific program, demographic, or location you need to reach.
Want to chat about the platforms we’ve got access to for your next campaign? Get in touch!
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02 Digital Out of Home
The advent of the digital billboard changed the game for out of home advertising. For the first time, the barrier to entry dropped substantially, enabling both big brands (who need to run across all markets) and small local business (who may require just a couple of local placements) to run in parallel.
As our world has become increasingly more connected - so have digital screens. From petrol stations, to medical waiting rooms, to bus stops and billboards, we’ve got the ability to hit your local audience at high frequency.
This is perfect for scaling your digital campaigns, and giving your creative the feeling of increased legitimacy by running these at physical spaces. This results in the opportunity to own the market, and create a true integrated multimedia experience.
If you’d like to understand what local assets we might have access to in your area, get in touch!
“The team at JMD are all amazing. They work quickly, seamlessly and professionally to produce high-quality work. The team are all a pleasure to work with and no task, change or request is too much for them. They are super responsive and always deliver on deadlines (however tight they may be) and always do it with a smile on their face too.”
Creative Services Manager,
Great Southern Bank
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