Running social media content calendars and campaign management is our bread and butter. We use paid campaigns for more than just lead generation and eCommerce sales. For many of our clients, this has become a core pillar in their marketing mix and is the reason why we’re able to guarantee the results we get.
Let’s talk about what this actually means though - Any time you see a paid ad or a sponsored piece of content, this is what we call amplification. It’s the act of putting paid budget behind content or a campaign to push it to a targeted audience.
We generally talk about the process before the channel, because the channels evolve based on your audience, product, and the type of action you need to drive.
01 Organic Content
Ever been tempted to hit that ‘boost post’ button on Facebook? After all, reaching 3,000 people for $15 is pretty tempting! We’ve got a belief that every piece of content on a social media channel should be given the best chance of success (and not left to chance). This means that we’ll run a small ad campaign behind every piece of content that we run in market.
This methodology ensures that your target audience is reached every time you distribute a piece of organic content in a social feed. In industries where reach and frequency matter, this presents a powerful opportunity. It’s no longer enough to post great content to reach your page fans - The act of posting and reaching an audience effectively is what drives results.
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“The team at JMD are all amazing. They work quickly, seamlessly and professionally to produce high-quality work. The team are all a pleasure to work with and no task, change or request is too much for them. They are super responsive and always deliver on deadlines (however tight they may be) and always do it with a smile on their face too.”
Creative Services Manager,
Great Southern Bank
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